Privacy Policy
Effective Date: January 2011

1. Introduction
Life Photography by Melissa (“LPM”, “we”, “us”, “our”) respects your privacy and is committed to protecting the personal information we collect. This Privacy Policy describes how we collect, use, disclose, and protect “personal data” (also called “personal information”) of our clients and website visitors who are Colorado residents, in accordance with the Colorado Privacy Act (CPA), the Colorado Information Security Law (C.R.S. § 6-1-713.5), the Colorado Data Breach Notification Law (C.R.S. § 6-1-716), and other applicable laws.

2. Scope
This Policy applies to personal data collected by LPM in connection with our photography services (maternity, newborn, family photography) and our website. If you are a Colorado resident, this policy describes your rights under the CPA and how we respond to them.

3. What Personal Data We Collect
We may collect the following categories of personal data (depending on the services requested):

• Contact information: name, address, email address, phone number

• Booking and payment information: session date, package chosen, payment method, billing address

• Images: photographs taken during sessions, which may include images of you, your children, family members, pets, and associated metadata (session date, location)

• Communication data: records of emails, calls, text messages (including SMS via our CRM), scheduling data

• Device/usage data: IP address, browser type, operating system, website usage and analytics (for visitors to our website)

• Optional additional data: any data you choose to provide to us (for example, in questionnaires or release forms)

We do not collect highly sensitive personal data (such as racial/ethnic origin, biometric data used for unique identification, health or medical diagnoses) for the purpose of profiling or sale, unless explicitly stated and consented.

4. How We Use Your Personal Data
We use your personal data for the following purposes:

• To provide photography services, including scheduling sessions, communicating with you (including via SMS/text), delivering photographs, processing payments

• To respond to your inquiries, provide support, and manage our client relationships

• To maintain our business operations, including record-keeping, billing, invoices, analytics, improving our services

• To comply with legal obligations (e.g., tax, accounting, data security laws)

• With your consent (where required), for marketing or promotional communications (you may opt-out)

5. Disclosure & Sharing of Your Personal Data
We may share personal data in the following ways:

• With service providers or third-party processors who perform services on our behalf (e.g., payment processors, website hosting, CRM/texting provider) under contracts requiring confidentiality and security safeguards

• With affiliates or partners only as needed to deliver our services

• In response to legal process, court order, or law enforcement request; or to protect our rights or property

• In a business sale or merger context, with notice to you

We do not “sell” your personal data (as defined under the CPA) unless we notify you and obtain any required consent.

6. Your Rights Under Colorado Law
If you are a Colorado resident, you have the following rights with respect to your personal data:

• Right to Access: You may request to know whether we are processing your personal data, and request access to such data. Fairfield and Woods P.C.+1

• Right to Correct: You may request that we correct inaccuracies in the personal data we hold about you. Osano+1

• Right to Delete: You may request deletion of your personal data—subject to our legal and business obligations. Termly+1

• Right to Data Portability: You may request your personal data in a portable, readily usable format for transmission to another entity. Fairfield and Woods P.C.+1

• Right to Opt Out: You may opt out of the processing of your personal data for the purposes of targeted advertising, sale of your personal data, or profiling (as defined under the CPA). Osano+1

To exercise these rights, please contact us at [insert email address or contact form link]. We will verify your request and respond within the timeframe required by law.

7. Data Retention
We retain personal data for as long as necessary to fulfill the purposes described in this Policy, to comply with legal obligations, resolve disputes, enforce our agreements, and as otherwise permitted by law. Periodically we review our data retention practices to ensure we aren’t holding data longer than necessary in line with the obligation of data minimization under the CPA. Data Matters Privacy Blog+1

8. Security Measures
We implement reasonable administrative, technical, and physical safeguards appropriate to the sensitivity and volume of personal data we process, and consistent with Colorado’s requirement for “reasonable security procedures and practices.” Husch Blackwell+1 While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is completely secure. If you believe your information may have been compromised, please contact us immediately at [insert contact email].

9. Children’s Data
Our services are directed to adults. If we become aware that we have collected personal data from a person under 13 without appropriate consent, we will take steps to delete that data. Note: Colorado law has special protections for minors’ data in certain contexts (especially online services). Data Matters Privacy Blog

10. Updates to This Policy
We may update this Policy from time to time. We will post the revised version on our website and update the “Effective Date” above. Please review this Policy periodically. Your continued use of our services constitutes your acceptance of the updated policy.

11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
Life Photography by Melissa
melissa@lpm-co.com
719-602-9988

12. Additional Disclosures for Text Messaging Consent
Because we use SMS/text messaging (via our CRM system) for appointment reminders, session updates and communications:

• By providing your mobile phone number, you consent to receiving SMS/text messages from LPM regarding your sessions, scheduling, reminders, and client communications.

• Message and data rates may apply.

• You may opt out at any time by replying “STOP” to a text message from us, or by contacting us directly.

• We will treat your mobile number as part of your personal data under this Policy.

• Life Photography by Melissa DOES NOT sell or release any information given.